93X was the first radio staion in Minnesota to air the new ALICE IN CHAINS song, “Hollow.”  Now you can see the official companion clip for “Hollow,” the first song from their highly anticipated upcoming album. Shot by award-winning director Roboshobo (Metallica, Mastodon, Green Day), the hypnotically mind-trippy “Hollow” captures a man closed off and losing himself in an empty repetition of daily tasks until his last thread with reality is completely severed.

The video follows the recent release of a “Hollow” lyric video that was created by fans and comprised of images submitted through Instagram.

Set for a spring 2013 release, Alice In Chains’ upcoming album was recorded in Los Angeles with producer Nick Raskulinecz (Foo Fighters, Deftones), who also produced the band’s hugely successful 2009 release BLACK GIVES WAY TO BLUE. That album entered Billboard's Top 200 at No. 5, sold over one million copies, spawned two No. 1 hit singles ("Check My Brain" and "Your Decision") and a third (“Lesson Learned”) that went top 10, earned two Grammy nominations and saw the band (vocalist/guitarist Jerry Cantrell, vocalist/guitarist William DuVall, drummer Sean Kinney and bassist Mike Inez) headlining a sold-out international tour that wrapped at Madison Square Garden in New York City.

In a recent interview Jerry Cantrell said, "In my opinion, that record stood up to anything else we've put out in our career. Hopefully, the new album will connect with people in the same way."